Creative support:
Proccess & Goals:
dekör by mari•mari
Where Design Meets Sophistication
deKör by mari•mari is a distinguished interior design firm headquartered in Puerto Rico, brought to life by the creative partnership of Mariestela Méndez and Marissa Seín.
With a wealth of experience in designing, decorating, and remodeling both residential and commercial spaces, deKör's success is rooted by this duo's passion for helping their exceptional clients maximize their potential of their space, adding both tangible and perceptual value, as well as functionality and a touch of elegance.
With a wealth of experience in designing, decorating, and remodeling both residential and commercial spaces, deKör's success is rooted by this duo's passion for helping their exceptional clients maximize their potential of their space, adding both tangible and perceptual value, as well as functionality and a touch of elegance.
The aim with this logo was to elevate and modernize what already was, the roots & soul of deKör by mari•mari, by integrating organic textures that resonate with the day to day masterpieces deKör is known for.
Brand Design
Web Design
Creative Direction
Web Design
Creative Direction
Creative support:
Proccess & Goals:
ARIASEIN
Capturing the Essence of Every Moment
ARIASEIN Film & Photography is a premier boutique firm specializing in high-end photography and filmmaking services. With a focus on innovation, creativity, and advanced technology, ARIASEIN aims to deliver visually stunning and professionally crafted content. The firm's expertise spans a variety of genres, including corporate events, weddings, portraits, and cinematic productions. By combining a keen artistic eye with cutting-edge equipment, ARIASEIN captures the essence of every moment, creating timeless visuals that tell compelling stories.
The goal of the ARIASEIN Film & Photography branding project was to develop a striking and modern visual identity that encapsulates the dynamic nature of the firm’s services. ARIASEIN specializes in high-end photography and filmmaking, so the branding needed to convey a sense of professionalism, creativity, and cutting-edge technology.
Brand Design
Web Design
Creative Direction
Web Design
Creative Direction
Creative support:
NLIMindskills
UNRAVEL YOUR MIND
NLIMindSkills is a boutique mental health firm dedicated to providing personalized and innovative mental health solutions. Their mission is to empower individuals to achieve mental well-being and enhance their quality of life through comprehensive, client-centered care.
Proccess & Goals:
The goal of the NLIMindSkills branding project was to create a visual identity that encapsulates the essence of this boutique mental health firm, which is dedicated to providing personalized and innovative mental health solutions. The branding needed to convey professionalism, trust, and warmth to appeal to a diverse audience seeking mental health support.
Brand Design
Web Design
Creative Direction
Web Design
Creative Direction
Research & Discovery:
We began by conducting in-depth research into the mental health industry, examining competitor brands and identifying key attributes that NLIMindSkills wanted to embody. Understanding the target audience was crucial, so we engaged in discussions with stakeholders and potential clients to gather insights into their preferences and expectations.
Concept Development:
Based on our research, we developed several branding concepts that focused on combining a sense of calmness with a modern, professional aesthetic. The chosen concept integrated the firm’s initials, "NLI," into a stylized, abstract representation of a mind, symbolizing integration and unity. This logo was designed to be adaptable, ensuring consistency across various applications.
Color Palette and Typography:
The color palette selection was a critical step, aimed at balancing trust and warmth. Deep blue and light pink were chosen as primary colors to reflect professionalism and compassion. Secondary colors like light blue, mint green, olive green, peach, and coral were added to provide variety and vibrancy, enhancing the overall appeal.
Typography played a significant role in maintaining readability while conveying a friendly tone. A combination of sans-serif fonts for headings and body text ensured a clean and modern look, while the tagline used a handwritten-style font to add a personal touch.
Typography played a significant role in maintaining readability while conveying a friendly tone. A combination of sans-serif fonts for headings and body text ensured a clean and modern look, while the tagline used a handwritten-style font to add a personal touch.
